Director of Marketing and Analytics - Social Media – New York

Employer: Ripple6

Position: Director of Marketing and Analytics - Social Media

Ripple6 is a leading edge social media technology firm. Our clients include some of the world's foremost marketing and media companies (Procter & Gamble, Gannett, Meredith Corporation), and we're helping them to create their next generation of web sites.

Ripple6 provides a white label social media platform that integrates social media, content publishing, ad serving and social marketing with the industry's only embedded word-of-mouth analytics tools. For more information on Ripple6 visit www.ripple6.com

We are a company that nurtures innovation, creative thinking and employees who are guided by coherent leadership and clearly defined goals. We are located in the heart of Chelsea, NYC. The neighborhood offers great restaurants, shopping and nightlife. We are a short walk from Penn Station and easily accessible via multiple subway lines including the 1, 2, 3, A, C and E trains.


Position Description:

This job is for someone who enjoys interactive online media and is a self-starting individual with strong analytical, communications, and problem-solving skills.

This person will play a key role in shaping the marketing efforts of the company, for the creation and execution of online marketing programs, the analysis and reporting of insights, and overall program management.

Responsibilities


* Will be responsible for key reports and communications of activities within the Ripple6 network of communities
* Must develop reporting solutions geared to provide business insight. This may include static reports, ad hoc analysis, and ongoing perspective
* Responsible for the collection, analysis, and publishing of site performance metrics
* Will lead the development and execution of marketing programs that position the company and drive its perception in a fast-changing market
* Administer Google Analytics product; manage profiles, dash board, campaigns, reports, standard and custom code, issue management, and training
* Develop quantifiable benchmarks to track success rates and impact on all initiatives


Experience:


* 5-7 years experience in an online marketing/advertising/media role, with a clear understanding of performance based metrics and analysis
* Proficiency with web analytic reporting platforms (e.g. Google, Omniture, Webtrends, etc.)
* Extensive knowledge of digital/direct media and marketing analysis; focus on digital
* Ability to clearly distill complex data into simple, relevant meaning for clients
* Understanding of website traffic metrics and familiarity with traffic reporting tools and services
* Strategic thinker, process oriented and strong execution skills
* Self-starter, with can do attitude, able to work well under pressure

Travel required:
none
Telecommute:
no



Tom Cassidy

Ripple6
322 8th Ave
Suite 1401
New York, NY 10001

Web: http://www.ripple6.com

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