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Description
Employer: The Rainforest Alliance
Position: Marketing Coordinator (US and Canada), Sustainable Tourism Division
Title: Marketing Coordinator (US and Canada), Sustainable Tourism Division
Reports to: Marketing Specialist, Sustainable Tourism Division
Location: New York, NY
The Rainforest Alliance (RA) is an international nonprofit organization that works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior. Based in New York City, with offices throughout the United States and worldwide, the Rainforest Alliance works with people whose livelihoods depend on the land, helping them transform the way they grow food, harvest wood and host travelers.
The Sustainable Tourism Division of the Rainforest Alliance works to conserve natural resources and maintain the cultural identity and way of life of local populations by working with community organizations and small and medium-sized tourism businesses.
Position Summary:
The Marketing Coordinator (US and Canada) will be the main point of contact for the RA Sustainable Tourism Division in the US and Canada and will be responsible for the development and implementation of all US and Canadian activities defined in the marketing strategy. S/he will be responsible for promoting tourism services to and maintaining relationships with the private sector of the industry. S/he will also develop and improve synergies and communications among RA programs in the US and Canada. S/he will participate in the Sustainable Business Forum (SBF), a corporate membership program that offers practical, actionable solutions to help business better manage ethical supply chain issues, by recruiting members.
Responsibilities:
• In coordination with the Marketing Specialist, implement and monitor marketing strategies to promote sustainable operations in the Best Management Practices Program (BMPP), including: establishing alliances with companies, NGOs, and other organizations, identifying key client groups, market segments and trends, and identifying opportunities for engaging clients in longer-term relationships through offering more comprehensive services;
• Carry-out outreach activities to key tourism sectors, recruit partners and act as the principal point of contact;
• Monitor partner compliance with the commitments established in signed agreements;
• Participate in tourism trade shows in the US and Canada and follow-up with the contacts established in these shows;
• Assist with coordinating, organizing, and providing follow-up regarding site visits and other activities in the countries where we work;
• Contact and recruit public relations and/or advertising agencies that develop the marketing campaigns;
• Contact and recruit multinational companies that other RA programs work with to source their trips, sales conventions and incentive travel from sustainable tourism operators and/or operations;
• Develop a certification e-training calendar for tour operators with the Training Coordinator;
• Provide input on marketing and communication materials;
• Provide input regarding services and tools offered to SBF clients;
• Actively market SBF membership and recruit new members according to defined targets;
• Support the Communications, Marketing and Education Division in contacting the US and Canadian media to participate in press trips;
• Coordinate the distribution of marketing materials in US and Canada and obtain feedback about quality and utility;
• Provide all the necessary information required for monitoring & evaluation;
• Keep up-to-date on key topics related to tourism, including market trends in key sectors, and BMPP; and
• Other duties as assigned.
Qualifications:
• Candidate must be a citizen or bona fide resident of an Interamerican Development Bank country member- please refer to the website www.iadb.org/mif/v2/mem_part.html for country listings;
• BA required;
• Minimum 3-5 years previous professional experience in the tourism industry;
• Strong public relations skills;
• Extensive knowledge of local business culture and markets;
• Experience with sustainability issues preferred;
• Demonstrated ability to work independently, as well as be an effective team member;
• Strong organizational skills with high level of attention to detail;
• Strong written and verbal communication skills, including preparing and giving presentations;
• Strong computer skills (Microsoft Office: Word, Excel, PowerPoint, Outlook and general working knowledge of the Internet and Web-based skills);
• Spanish proficiency preferred; and
• Willingness to travel at least 40% of the time.
Salary:
Commensurate with experience. Competitive benefits package provided.
To apply:
Send resume, cover letter and salary history to Human Resources, Rainforest Alliance,
665 Broadway, Suite 500, New York, NY 10012; Fax: 212-677-2187; E-mail: Personnel@ra.org.
The Rainforest Alliance is an equal opportunity employer.
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