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Create Alert. Get emails for Marketing Director - Social Media in New York, New York, United States
Description
Employer: Ripple6
Position: Marketing Director - Social Media
About Ripple6:
Ripple6 provides social media services to large scale web publishers and marketers, including Procter & Gamble, Gannett, and Meredith Corporation. We help them to create web sites and services that utilize social tools to provide distinct and meaningful benefits for consumers.
Our corporate office is located in the heart of Chelsea in New York City, and is populated by a diverse and talented group of industry veterans. We're on an exciting growth path and are seeking talented and high-energy professionals to help build our company.
www.ripple6.com
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Director of Marketing
General Description:
The Director of Marketing will be responsible for all marketing communication, customer acquisition, promotion strategies, product marketing and partner marketing efforts. This opportunity is for someone who has a passion for new media and the changing web landscape and who blends that enthusiasm with strong analytical, communication, and problem-solving skills. The Director of Marketing will report to the SVP, Marketing.
Responsibilities:
What you will do:
* Lead the development and execution of marketing programs that position the company and drive its perception in a fast-changing market
* Develop collateral materials including white papers, case studies, product profiles, and other materials based on our innovations and customer successes to sustain a successful sales process.
* Will be responsible for key reports and communications of activities within the Ripple6 network of communities
* Develop reporting solutions geared to provide business insight. This may include static reports, ad hoc analysis, and ongoing perspective
* Analyze competitive landscape; maintain competitive analysis documents and keep management and sales team apprised of all key developments.
* Contribute to the development, collection, analysis, and publishing of site performance metrics
* Administer Google Analytics product; manage profiles, dash board, campaigns, reports, standard and custom code, issue management, and training
Qualifications:
Skills and experience you will need:
* Strategic thinker, process oriented and strong execution skills
* Self-starter, with can do attitude, able to work well under pressure
* Experience in an online marketing/advertising/media role, with a clear understanding of performance based metrics and analysis
* Experience in developing corporate collateral materials
* Ability to clearly distill complex data into simple, relevant meaning for clients
* Understanding of website traffic metrics and proficiency with web analytic reporting platforms (e.g. Google, Omniture, Webtrends, etc.)
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