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Location: New York, New York, United States
Date Posted: August 29
Description
- Company Name:
- L'Oreal USA
- Position Type:
- Full-time
- Desired Experience:
- 6 - 0
Maybelline NY ' Garnier, a division of L'Oreal USA, has an opportunity available for a Senior Interactive Marketing Manager.
Responsibilities: - Work with Director in creating and executing interactive marketing strategies for Maybelline and Garnier brands (internet/mobile/broadband/kiosks) - Lead development of strategic launch initiatives (ie website redesings)- Manage day to day aspects of Maybelline New York and Garnier websiteso Daily interaction with site development agencies and promotional agencies on regular site updates (includes, but not limited to: writing creative briefs/concepting site tools/producing content (videos/photoshoots)/coordinating online surveys and studies etc ) o Daily interaction with media planning and e-mail marketing agencies to plan and execute traffic driving initiatives- Interface with TV/Print Media and Consumer Promotions groups to execute integrated marketing opportunities- Work closely with brand managers to ensure online creative effectively communicates the brand message and identity - Business to consumer- Media planning and buying for interactive buys and digital extensions Experience and Qualifications: - College degree- 6 Years in interactive marketing - including site development, content creation, media planning and executing online media and email marketing initiatives- Minimum 3 years interactive media planning and buying experience- Highly knowledgeable in digital media consumer usage trends- Strong creative skill set, with a keen eye for design (aesthetically and user-friendly speaking)- Strong analytical and project management skills with the ability to handle multiple priorities- Traditional advertising and product marketing experience a plus- Background in cosmetics/fashion/consumer packaged goods marketing is also a plus- Excellent follow-through ability is a must - Strong interpersonal and communication skills - Highly proficient in MS Office - Familiarity with online tracking tools (ie WebTrends, Sagemetrics, Coremetrix, DART, Dynamic Logic) Where this would be applied:- Currently, we manage several award-winning sites within the L’Oreal USA brand portfolio that reach more than 750m consumers monthly : o www.maybelline.com (USA only) o www.garnierusa.com
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